Consumers today get their news from a large variety of sources and platforms.? It is no longer enough to read the newspaper every morning or watch the nightly news.? Because of this, a successful product launch must combine several different techniques in order to reach the maximum amount of potential customers.? A good product launch campaign will feature a mix of the traditional and more modern marketing tools.? When you adapt to new technologies and styles, you allow your product to reach a larger audience and can almost guarantee a rise in sales.
1. Use Traditional Methods
Traditional media is still a great way to get the word out about your product.? Radio ads, TV ads or regular print ads will still effectively reach a large audience.? Don?t ignore the traditional methods even as you embrace newer styles of advertising.? The trick is to make your product newsworthy and create an ad that will draw the attention of the audience.? Show the difference between your product and existing products.? Illustrate what benefits it will provide to the consumer.? Work to connect with journalists who are looking for story ideas to give your product a plug on the nightly news or local paper.
2. Search Engine Optimization
Before you start attempting to sell your product, you must first create a website that works as a home base for your product.? Getting users to your site is a huge part of successfully marketing your product.? When you use SEO, you create a product specific landing page that is coded for search.? Include specific keywords and phrases in order to draw Internet searchers to your site.? The more relevant your site is to the specific product, the more likely you are to rank high on the search engine list.? Consumers will typically click on the site they see first; use SEO to make yours one of the top results.
3. Social Networking
Don?t discount the access you have to consumers through social networking.? When your product is developed and ready to go, make sure to update your social network pages in order to inform your customers.? Remember that other users and those who like your page are likely to share your information with others; therefore, your content must be valuable.? Update the information regularly to provide a valuable resource for those who are interested in your product.? Most social networks users will check their accounts several times a day, giving you multiple opportunities each day to market a new product.
Many Internet users now get their daily news from social networking sources.? This is a perfect place to get word of your product out to those who may already be interested in your product.
4. Use Online Advertising
Marketing tools such as pay per click services have been developed by Internet companies to help you effectively market your product.? These tools work to move traffic directly to your website and to a specific product.?? You may also choose to research which websites and blogs are most widely read in your industry.? Paying for advertising on one of these sites can ensure that you have an audience who is interested in your product.? Make sure that all your ads are clickable and direct consumers directly to the product you are hoping to sell.? Avoid navigation problems for possible customers by linking directly to the page.
5. Use Online Retail Sites
A partnership opportunity with a well-respected online retail site such as Amazon or eBay can go a long way to establishing a large pool of customers.? When you are launching a product, invest the money into advertising on these sites.? People who search these sites are often shopping already and are more inclined to purchase a new product.? Rather than catching them off guard and attempting to sell them something, you reach an audience of people who are already looking to purchase a product.? Some online retail companies also offer special deals with sellers in order to save you and your customer money.? Take the time to investigate the terms and conditions each of these sites offers to those who are looking to launch a new product.
A good product launch can make or break the future of the product.? A good advertising and marketing campaign can ensure that your product not only receives the attention it deserves from the media, but that it draws customers to your product that are willing and ready to buy.? Utilizing the above tools can guarantee that you have a successful product launch and that sales of your new product will increase.
Writing is a creative outlet for wife and mother of two, Lauren Hill.? She is a contributing author for Exhibit Deal, a trade show display company offering a wide range of options in banner stands, custom pop-up displays and digital signage.
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